The Sheffield International Powerlifting Championships are proud to work with leading global brands and organisations that share our ambition to grow the sport, create an outstanding experience for athletes and fans, and strengthen Sheffield’s position as an international sporting city.
GOLD PARTNERS
Myprotein
Founded in 2004, Myprotein has grown to become one of the world’s leading sports nutrition brands, helping millions of people support their health, fitness and performance goals. Its extensive range includes protein powders, supplements, vitamins and minerals, high-protein foods, snacks and performance clothing.
Myprotein combines product innovation with rigorous quality standards and operates internationally, serving customers across more than 50 countries.
From everyday fitness through to elite performance, the brand’s mission is to make high-quality sports nutrition accessible and help people achieve their ambitions – every step and every rep.
silver partners
ELEIKO
Since 1957, Eleiko has been at the forefront of strength, developing precision-engineered equipment for weightlifting, powerlifting and strength training. Founded in Sweden, Eleiko has built a global reputation for quality, performance and innovation, with its equipment trusted by elite athletes, international federations, performance centres and training facilities around the world.
Nearly 70 years of strength expertise continue to shape every Eleiko product, from equipment used on the world’s leading competition platforms to training environments built for performance at every level.
Sheffield Inspires
Sheffield Inspires is the city of Sheffield’s brand positioning and a unified way of telling Sheffield’s story to the world.
Developed with partners from across the city, including businesses, universities and major institutions, Sheffield Inspires celebrates Sheffield’s long-standing ability to influence, innovate and inspire – from its industrial heritage and world-leading manufacturing to culture, sport, technology and creativity.
Led by Marketing Sheffield, part of Sheffield City Council, the city brand supports Sheffield’s ambition to increase its national and international profile as an outstanding place to live, visit, study, invest and do business.
BRONZE PARTNERS
Notorious Lift
Notorious Lift is a specialist performance footwear brand created specifically for strength athletes.
Founded by a competitive powerlifter, the company designs footwear around the biomechanics and demands of powerlifting and strength sport. Its range includes specialist deadlift slippers, training shoes and heeled squat shoes, incorporating wide toe boxes, ultra-thin soles and its proprietary Novus™ Griptech technology.
Notorious Lift footwear is used by strength athletes around the world, with models approved for competition by major international powerlifting and strength federations. The brand’s focus is simple: footwear designed by lifters, specifically for lifters.
Clean Grip
Clean Grip produces sustainable, high-performance lifting chalk developed specifically for strength athletes. Created by lifters for lifters, Clean Grip chalk is sustainably sourced from seawater and manufactured in Europe, combining dependable performance with a commitment to reducing environmental impact.
The brand is part of a wider ambition to support and grow the strength and powerlifting community while developing products in a more responsible way. Clean Grip believes that performance and sustainability can go hand in hand – helping athletes get the grip they need while supporting a stronger future for the sport.
BECOME A PARTNER
Interested in being part of one of the world's premier powerlifting events?
Get in touch today to secure one of the final partnership opportunities before they're gone.